Bratz to Get Makeup, Activity Kits

MGA Entertainment has signed two new deals for Bratz that will bring the newly re-launched doll brand to the beauty and crafting categories.

April 6, 2018

Bratz to Get Makeup, Activity Kits

MGA adds two new licensees for the doll brand.

MGA Entertainment has signed two new deals for Bratz that will bring the newly re-launched doll brand to the beauty and crafting categories.

The toy company has tapped Lotta Luv Beauty to create a collection of Bratz-branded bath products, cosmetics and hair and nail products that will launch next year in the U.S. and Canada.

Also launching next year will be creative licensed goods from Horizon Group. The line will include DIY kits, stationary, arts and crafts projects when it launches in the U.S. and Canada.

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