Brainbase Signs Chefclub, Moose Toys

"Chefclub and Moose Toys are two of the most celebrated companies in the licensing industry as of recent and we're ecstatic to be working with them," says Ted Larkins, global licensing head, Brainbase. "Our platform and technology will function perfectly to support their globally-recognized intellectual property and rapidly growing consumer products businesses."

Chefclub and Moose Toys will be using IP licensing platform Brainbase Assist to streamline and manage their global licensing businesses.

"We have decided to work with Brainbase as the platform is so user-friendly," says Marie-Laure Marchand, senior vice president, global consumer products and business development, Chefclub. "As a startup, we were looking for a system that could regroup all the key licensing phases, from contracting to royalty reporting

"Heading into 2021 with multiple successful product releases, we knew the time was more pertinent than ever to choose a licensing management platform that would support us in the present and help us flourish in the future," says Menal McGrath, vice president, global licensing, Moose Toys. "Brainbase's commitment to product and innovation resonated with our team as we look to continue disrupting the toy and licensing industries with our work."

Chefclub and Moose Toys join a Brainbase customer roster with brands including BBC Studios, BuzzFeed, kathy ireland Worldwide, Sanrio, SYBO Games and the Van Gogh Museum, among others.