Gorenje will develop new health- and lifestyle-focused appliances.
EUROPE–Sports brand Head has tapped European manufacturer Gorenje for a line of small kitchen appliances.
The partnership will see Gorenje produce items including a new model of its popular Nutri Sport blender under the name Head by Gorenje. The new tools aim to support a healthy lifestyle and include vitamin and nutrient extraction technology as well as a kitchen scale and compatible smart mobile app.
“We are delighted to team up with Gorenje on this innovative and exciting project. Due to the global trend of rising consciousness of what we eat and drink, we have decided to start this project and Gorenje has been the ideal partner for us. Our knowledge of what athletes need and what performance means in terms of racing or e.g. winning tennis games, has been perfectly matched with the innovation power of Gorenje in small domestic appliances, considering also their long-lasting market experience,” says Giuseppe Faranna, vice president, licensing, Head.