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Animaccord Sells Amazon on ‘Masha and the Bear’ Store

Animaccord has entered a deal with Amazon to bring a “Masha and the Bear” brand store to the e-commerce website, available in the U.S.

The agreement will see licensed “Masha” toys, books, bed linen, food and other items hit the Amazon marketplace. Later this year, the “Masha” store will also offer print-on-demand services for the animated series. The deal with Amazon in the U.S. continues previous branded store partnerships with the retailer in India, Germany and the U.K.

Animaccord has worked extensively in recent months to bring “Masha” products to a broader audience. The company inked a slew of licensing partnerships in Asia earlier this year.

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