John Lewis to Feature Pottery Barn Shop-in-Shops

The U.K. retailer will feature Pottery Barn Kids furniture and accessories, beginning this fall. 

EUROPE–Pottery Barn, a William-Sonoma subsidiary, has launched three Pottery Barn Kids-branded shop-in-shops at the U.K. retailer John Lewis. 

The branded shop-in-shops will feature an assortment of furniture and accessories for baby and nursery. The shops also signal the company’s international wholesale efforts.

Pottery Barn Kids will also launch a dedicated e-commerce website in the U.K. that offers a curated selection of furniture and accessories for baby and children including gifts.

The shop-in-shops will launch this fall at three John Lewis locations–Oxford Street, Peter Jones and Stratford City.