The U.K. retailer will feature Pottery Barn Kids furniture and accessories, beginning this fall.
EUROPE–Pottery Barn, a William-Sonoma subsidiary, has launched three Pottery Barn Kids-branded shop-in-shops at the U.K. retailer John Lewis.
The branded shop-in-shops will feature an assortment of furniture and accessories for baby and nursery. The shops also signal the company’s international wholesale efforts.
Pottery Barn Kids will also launch a dedicated e-commerce website in the U.K. that offers a curated selection of furniture and accessories for baby and children including gifts.
The shop-in-shops will launch this fall at three John Lewis locations–Oxford Street, Peter Jones and Stratford City.