Hasbro has unveiled a new partnership with British outdoor brand Regatta that will see a bespoke collection of “Peppa Pig” outerwear and leisure accessories for children launch in the spring and summer 2021 across the U.K. and Europe.
The “Peppa Pig” range from Regatta is a collection of 20 products suitable for all weather conditions including puddle suits, wellies, swimwear, jackets and fleeces. The outerwear pieces are designed to offer functional attributes such as breathable fabrics, 360 reflective finishes and waterproof surfaces ideal for families keen to enjoy the great outdoors. A range of outdoor camping and leisure accessories featuring “Peppa Pig” designs will also complement the range. The outdoor range will include sleeping bags, water bottles and camping chairs.
“Jumping in muddy puddles and experiencing the great outdoors as a family is a central theme in ‘Peppa Pig,’” says Marianne James, vice president consumer products, family brands, EMEA Hasbro. “We’re delighted that the new partnership with Regatta will give families a range of robust, weatherproof ‘Peppa Pig’ outerwear to get kids ‘adventure ready’ as they explore the world around them.”
The new collection will be available in Regatta’s 86 stores throughout the U.K. and Europe, and on its ecommerce site. In addition, the line will be stocked in nearly 12,000 specialist outdoor retailers.
Following the initial launch, Regatta plans to expand the range by adding new lines. The partnership will tie in with “Peppa Pig’s” global brand marketing theme for 2021 entitled ‘Peppa’s Adventures’ and will be included in cross-promotional activity.
For the “Peppa Pig” brand, the deal comes on the heels of the recently announced partnership between the character and VisitEngland.