Saks Plans Snow White Holiday Collab

NORTH AMERICA–Disney Consumer Products and Saks Fifth Avenue have joined forces to celebrate the upcoming holiday season with a series of Snow White-themed experiences and merchandise.

April 6, 2018

Saks Plans Snow White Holiday Collab

In addition to themed merch, retailer will also offer Disney-themed breakfasts at Café SFA in its New York flagship.

SaksSnowWhite.jpg

The new collaboration will include a variety of Disney-inspired fashion, accessories and giftables items, which will be available in all Saks locations in the U.S. and Canada, as well as online at Saks.com.

In addition, Saks will offer a score of Disney-themed breakfasts at Café SFA, located on the 8th floor of the Sakes New York flagship location on Fifth Avenue and 50th St. During the themed breakfasts, Snow White, Prince Charming and Dopey will make special appearances during select dates from Nov. 25 – Dec. 31.

Saks’ annual holiday window unveiling in New York will also feature the classic Disney film.

"It's been 80 years since Walt Disney astonished the world with the first-ever full-length animated feature, and

Snow White and the Seven Dwarfs

has remained an audience favorite ever since," says Jimmy Pitaro,

chairman, DCPI. "Bringing

Snow White

and her story to Saks' holiday campaign is a terrific opportunity to honor the film's legacy, and give fans a new way to make this classic part of their celebrations."

Saks Fifth Avenue’s holiday celebrations featuring Disney’s

Snow White

will kick off this November.

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