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Popeye Stars in Japanese Footwear Promo

Tosmax’s Popeye- and Olive Oyl-branded footwear range is also now available in the country.

ASIA–In a move to unveil its new Popeye- and Olive Oyl-branded footwear range, Tosmax has launched a new promotional campaign in Japan that will see the Japan Rail Keihin Tohoku railway line completely covered in co-branded print ads, billboards and more.

Copyrights Asia, King Features’ Japanese agent, brokered the deal.

In addition to the print ads throughout the entire train, a video screen in each car features a promotional video highlighting Popeye and Olive Oyl styles together with one of the original live-action Popeye “AniMinute” videos.

Additionally, the Popeye- and Olive Oyl-branded footwear is now available in retail stores throughout Japan as well as online on Amazon Japan and

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