The 10-week activation will also include an interactive app and licensed merchandise.
EUROPE–Penguin Random House and Wild in Art have partnered together once again to launch their latest Snowdogs-themed public art trail–“Snowdogs: Tails in Wales”–in Cardiff, Wales.
The new trail features more than 40 sculptures, which have been placed at South Wales’ most iconic locations to form a 10-week activation. Each sculpture has also been individually designed and named by an artist before being sponsored by a local business.
In addition, Wild in Art has developed a “Snowdogs: Tails in Wales” app to support the 10-week installation. Through the app, users will be able to find and locate the Snowdog sculptures on a map or search for them by name, location or artist, as well as win rewards, access an in-app photo gallery and more.
Licensed merchandise will also be available from the Snowdogs Art Trails shop, which is available online, as well as from select Ty Hafan shops.
Inspired by the animated film The Snowman and The Snowdog, the sequel to Raymond Briggs’ classic picture book and film The Snowman, the new Snowdogs-themed trail will also raise funds to support the children’s hospice charity T? Hafan.