New Moomin Apparel Heads to the U.K.

Caroline Mickler, the brand’s U.K. licensing agent, brokered the deal.

TruffleShuffle’s upcoming product range will include t-shirts, sweaters, hoodies, tote bags, pin badges and more and will incorporate designs inspired by the Moomins and their friends.

“Moomin combines fun and nostalgia with a completely up-to-date originality in a way few other brands can manage,” says Pat Wood, managing director, TruffleShuffle. “We’re delighted to be working with a brand that has such strength across so many age groups and look forward to a very positive response to this apparel and gifts line.”

TruffleShuffle will launch its new range exclusively on TruffleShuffle.co.uk early this year.

 “The enormous popularity of Moomin and the association of the brand with positive notions like fun, kindness and friendship mean that Moomin is special to many people