New Moomin Apparel Heads to the U.K.

EUROPE–Moomin Characters has teamed up online retailer TruffleShuffle for an exclusive line of apparel and gifts based on the classic Finnish characters.

April 6, 2018

New Moomin Apparel Heads to the U.K.

TruffleShuffle will release its exclusive range featuring the Finnish characters on its website this year.


Caroline Mickler, the brand’s U.K. licensing agent, brokered the deal.

TruffleShuffle’s upcoming product range will include t-shirts, sweaters, hoodies, tote bags, pin badges and more and will incorporate designs inspired by the Moomins and their friends.

“Moomin combines fun and nostalgia with a completely up-to-date originality in a way few other brands can manage,” says Pat Wood, managing director, TruffleShuffle. “We’re delighted to be working with a brand that has such strength across so many age groups and look forward to a very positive response to this apparel and gifts line.”

TruffleShuffle will launch its new range exclusively on early this year.

 “The enormous popularity of Moomin and the association of the brand with positive notions like fun, kindness and friendship mean that Moomin is special to many people

of all age groups,” says Caroline Mickler, managing director, Caroline Mickler. “I am certain that this delightful and charming selection of apparel and gifts from a well-known and respected name in online retail will have a very wide appeal.”

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