Namco Bandai Brings New Brand to U.S.

Namco Bandai is bringing its capybara (a cousin to the guinea pig) character Kapi-Bara-San to the U.S. and Canda in a new game app.

Launched in partnership with the brand’s North American licensing agent, Sync Beatz Entertainment, the “Kapi-Bara-San Kapi Crunch” puzzle game is now aviailable for Android and iOS devices.

The brand made its debut in 2005 in a line of oversized plush and photo books throughout Japan, and has evolved into a line of toys and products with more than 30 licensees including three dedicated stores, a café and branded music and concert events.