Mr. Men Turns the Page on Immersive Storytelling
Sanrio has partnered with Spin Master to launch a branded mobile phone story projector and Mr. Men gift pack.
Dubbed Moonlite, the projector offers an immersive storytelling experience that clips onto a smartphone and can project an image onto any surface while the accompanying “Moonlite” app displays story text and sound effects.
The Mr. Men & Little Miss Gift Pack includes five stories, such as Mr. Tickle, Mr. Men at Bedtime and Mr. Men Go Swimming. To fete the partnership, author and illustrator of the Mr. Men & Little Miss books, Adam Hargreaves, appeared at an exclusive event at The Entertainer Westfield, White City last weekend. The retailer also hosted a series of product demonstrations.
“We are delighted to partner with Sanrio and the Mr. Men & Little Miss brand for the launch of our first licensed Moonlite Gift Pack product,” says Simone Palombi, brand manager, Spin Master. “The iconic characters and much-loved stories are a perfect fit, and we are excited that Moonlite can bring them to life in a truly unique way for children. The queues out the doors at our launch event shows the huge popularity of the Mr. Men brand, and we look forward to continuing to bring the very best content to Moonlite in 2019.”