King Features, licensor of classic characters like Betty Boop and Popeye, has appointed License2Brand as its agent in Greece and Cyprus.
License2Brand is now working to build new programs for the Betty Boop, Baby Boop, Popeye, Olive Oyl and Baby Popeye & Friends brands in the region.
“In tough economic times like these, licensing classic characters is a proven, time-honored method of setting merchandise apart on retail shelves, attracting consumer attention and helping increase sales,” says Cathleen Titus, vice president of licensing, King Features. “We are delighted to retain the services of License2Brand, which has developed excellent relationships with quality licensees in a variety of categories as well as the retail community.”
