NORTH AMERICA–Sanrio is hitting the beach with a new apparel collection featuring Hello Kitty from surf and lifestyle brand O’Neill.
The O’Neill ♥ Hello Kitty line offers girls’ swimwear, apparel and accessories including swimwear, cover-ups, graphic t-shirts, tank tops and beach gear embellished with Hello Kitty details.
To celebrate the launch, O’Neill and Sanrio will host a variety of events throughout the summer including family activities, giveaways and a chance to win a limited edition O’Neill x Hello Kitty surfboard, as well as appearances and photo opportunities with Hello Kitty.
The O’Neill ♥ Hello Kitty summer collection is now available online at ONeill.com, Sanrio.com and in select Sanrio stores and specialty retailers. The fall collection will also roll out in mid-May.