Hello Kitty Surfs into O’Neill

NORTH AMERICA–Sanrio is hitting the beach with a new apparel collection featuring Hello Kitty from surf and lifestyle brand O’Neill.

The O’Neill Hello Kitty line offers girls’ swimwear, apparel and accessories including swimwear, cover-ups, graphic t-shirts, tank tops and beach gear embellished with Hello Kitty details.

To celebrate the launch, O’Neill and Sanrio will host a variety of events throughout the summer including family activities, giveaways and a chance to win a limited edition O’Neill x Hello Kitty surfboard, as well as appearances and photo opportunities with Hello Kitty.

The O’Neill Hello Kitty summer collection is now available online at ONeill.com, Sanrio.com and in select Sanrio stores and specialty retailers. The fall collection will also roll out in mid-May.