April 5, 2018
The first product assortment will showcase a host of Mickey Mouse designs.
The first wave of the collection will feature Mickey Mouse on an assortment of baby and doll carriers. The range will be available in mesh, canvas cotton and micro cloth. Additional lines will be announced at a later date.
"We focus on creating products that deliver sophisticated design and functionality for baby wearers throughout every baby and toddler stage," says Erin Dwyer, chief marketing officer, Líllébaby. "It's a dream to work with Disney because its beloved characters truly transcend generations, and through the years their popularity has made them not only animated classics, but also iconic features in today's fashion. For us, there's something very special about giving a parent, who grew up with Disney, the chance to bring all of the fun and whimsy of the brand into their everyday interactions with their little one."
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Additional prints will be released this spring and summer with characters from other Disney franchises.
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