CPLG Inks Care Bears Anniversary Deals
Bio-Synergy, Hachette and Paul Dennicci will release new products throughout the U.K. to fete the classic characters.
CPLG has secured three new U.K. licensees to develop new merchandise that highlights the 35th anniversary of American Greetings’ Care Bears property.
First, Bio-Synergy has signed on to create Care Bears-branded bottled water, which will launch at Primark this month.
Meanwhile, Hachette has developed two new titles, which launched last February. The publishing partner will also debut further titles later this year.
Finally, Paul Dennicci will also expand its current collection of babywear, which initially launched at Mothercare in 2016 and can now be found at Babies “R” Us, Boots and F&F at Tesco.
The new partners also join 25 existing licensees, including Gemma International, which recently signed on to produce a range greeting cards and partyware.
“The affection for the iconic Care Bears brand is very much alive from both new and long-time fans,” says Roubina Minassian, director, international licensing, American Greetings. “Having these exceptional partners on board highlights the multi-generational appeal of Care Bears as we have products for all ages from infants to adults.”