BLE: Rocket Readies Hungry Caterpillar 50th Anniversary

EUROPE–Following its 10th anniversary celebrations, Rocket Licensing is gearing up to fete the 50th anniversary of The Very Hungry Caterpillar.

April 6, 2018

BLE: Rocket Readies Hungry Caterpillar 50th Anniversary

The popular Eric Carle book will celebrate its golden anniversary in 2019 with new merchandise, live events and more.


To celebrate the anniversary, Rocket is planning a host of product launches, branded charity events and a live theater show.

Key partners that are already on board to support the children’s book golden anniversary include: Paul Dennicci, Talking Tables, Paul Lamond Games and Cawston Press.

The Very Hungry Caterpillar

50th anniversary will take place in 2019. Further details regarding product launches, events and more will be released at a later date.

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