Transformational Brand Licensing Discussion at Expo

Cindy Birdsong, principal of Brand Licensing Team will lead a discussion of how Coca-Cola recently transformed its licensing program at Licensing University during next month's Licensing International Expo.At "Transformational Brand Licensing or Maki

April 6, 2018

At "Transformational Brand Licensing or Making Your Brand Mean More" on June 1 at 1:00 pm, Birdsong, a former Coca-Cola executive, will share how they made over the company's program into a more powerful marketing asset and its results to date.

Licensing University, made available through LIMA, takes place over a three-day span during the expo and offers more than 30 courses to newcomers and veterans in the industry. The program is also a way to earn a certificate of licensing studies.

The Licensing International Expo will be held June 2 to 4 in Las Vegas at the Mandalay Bay Hotel and Resort.

For more about Licensing International Expo, please

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