At "Transformational Brand Licensing or Making Your Brand Mean More" on June 1 at 1:00 pm, Birdsong, a former Coca-Cola executive, will share how they made over the company's program into a more powerful marketing asset and its results to date.
Licensing University, made available through LIMA, takes place over a three-day span during the expo and offers more than 30 courses to newcomers and veterans in the industry. The program is also a way to earn a certificate of licensing studies.
The Licensing International Expo will be held June 2 to 4 in Las Vegas at the Mandalay Bay Hotel and Resort.
For more about Licensing International Expo, please
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