TED Conferences Taps Beanstalk as Global Brand Licensing Agency

TED Conferences has appointed Beanstalk to extend its brand platforms into new product categories and services that leverage TED’s content and support its mission to spread ideas, foster community and create impact. 

TED, which stands for Technology, Entertainment and Design, is a nonprofit that believes powerful ideas, powerfully presented, move us to feel something, to think differently and to act. Through live events, free original content and business solutions, TED strives to discover and spread ideas that spark conversation, deepen understanding and drive meaningful change. 

In addition to the TED brand, Beanstalk will develop licensing opportunities for TED-Ed, TED’s education initiative that aims to spark and celebrate the ideas and knowledge-sharing of teachers and students around the world, and TEDx, a grassroots initiative that brings the spirit of TED to local communities around the globe. 

Beanstalk will extend TED and its associated brands through strategic partnerships that reinforce the brands’ positioning as platforms for the pursuit of knowledge across categories, including toys, physical games and puzzles, consumer electronics, publishing, travel tours, camps and other services, as well as e-commerce and direct-to-consumer activations.  

Related:Tonino Lamborghini Appoints Beanstalk for Global Representation

“Bringing new ideas and innovations to a global audience is at the core of TED’s mission,” says Alan Seiffert, head, global business development, TED. “We are excited to work with Beanstalk to bring the vision of TED to life in new, authentic ways. With Beanstalk’s expertise, insights and sophisticated approach to engaging consumers, they are a superb partner for TED to expand into licensed products and services.”      

“We are honored to partner with TED, an organization that embodies the power of ideas to inspire, educate and provoke meaningful conversations,” says Allison Ames, president, chief executive officer, Beanstalk. “The original foundation that TED was built on, technology, entertainment and design, collectively shape our world today. This presents wonderful and ingenious opportunities to amplify TED’s impact and bring its transformative ideas to even wider audiences through groundbreaking partnerships, products and services.”