Nicole Miller Relaunches Men’s Line

Fashion brand, Nicole Miller, and global asset company, Gordon Brothers, have announced the relaunch ­­of Nicole Miller Men’s.

Started in 1986, Nicole Miller Men’s received global recognition for its novelty necktie. Miller used excess dress fabric to make three dozen printed ties, which sold out in a week. She began adding more prints and producing limited-edition neckwear. She expanded into men’s casual wear, formal wear, fragrance and accessories.

Thirty-eight years later, Nicole Miller Men’s has relaunched with new licensee, Versa Group, for men’s dress shirts and sports shirts. Staying true to Miller’s designs, with a focus on expansion to new audiences, the menswear assortment will be infused with multiple technical elements, including stretch and moisture-wicking properties. The line is available at select retailers. Versa Group will be expanding its product line into dress pants this fall.

“We look forward to our partnership with Nicole Miller,” says Marc Seruya, chief executive officer, Versa Group. “By utilizing our technology, we are able to introduce the brand to new audiences while bringing quality products to our loyal customers.”

In addition, LNK Neckwear, a new licensee producing neckties, bowties and pocket squares leveraging prints from the men’s apparel line, will also debut in fall. LNK, a fourth-generation, family-owned business, has dedicated nearly a century to making men’s neckwear.

“I have been a big fan of Nicole for many years,” says Steven Klaus, president, LNK. “We are excited to sign on and collaborate with Nicole Miller, an iconic brand known for its timeless aesthetic and unique detailing.”

 “The expansion into men’s allows us to strategically partner with new licensees to bring more categories to the brand while maintaining the craftsmanship and design quality Nicole Miller is known for,” says Carolyn D’Angelo, senior managing director, Gordon Brothers.

Fashion designer, Nicole Miller, sees the return of Men’s as a big growth opportunity.

“I vividly remember walking down the street and seeing everyone wearing my shirts and ties back in the ’80s and ’90s, and I look forward to replicating this success, not only with my previous customers but also with new ones,” says Miller.