IHOP Collabs with ‘IF’ to Unveil an Imaginative New Menu

Menu includes seven new items inspired by Paramount Pictures’ upcoming movie “IF.”

License Global

May 6, 2024

1 Min Read
An imaginary friend from "IF."
An imaginary friend from "IF."IHOP

IHOP has announced the introduction of its new menu inspired by the movie, “IF.” Through this collaboration, seven imaginative new items, including Blue’s Dazzleberry Pancakes and Unbelieva-Blue Soda Pop that transforms colors with The Original Bomb Pop, will bring the world of “IF” to IHOP guests. Additionally, kids 12 and under can eat free every day from 4 p.m. to 10 p.m., with the purchase of an adult entrée. 

“This spring, we are leaning into the nostalgia of having an imaginary friend and celebrating by encouraging our guests to gather with friends, family and imaginary friends to reconnect and try our imaginative menu,” says Kieran Donahue, chief marketing officer, IHOP. “Our new ‘IF’ menu brings the magic of the movie to life like only IHOP can – through our iconic pancakes, French toast and new and exciting beverage options. This collaboration is designed to create meaningful experiences for our guests while continuing to serve joy with crave-able menu options inspired by timely cultural moments like ‘IF.’” 

“The IHOP brand is iconic, enduring, and synonymous with fun experiences, making them the perfect partner for ‘IF,’” says Michelle Hagen, executive vice president, worldwide marketing partnerships, Paramount Pictures. “We can’t wait for families and friends (both real and imaginary) to experience some of the most imaginative culinary creations of all time, all of which perfectly embody the film’s message that with imagination, anything is possible.” 

Related:Kids' Films Special Report: ‘Hey Kids! Let’s Go to the Movies’

From writer and director, John Krasinski, “IF” is about a girl who discovers that she can see everyone’s imaginary friends – and what she does with that superpower – as she embarks on a magical adventure to reconnect forgotten IFs with their kids. “IF” will open only in theatres on May 17. 

IHOP’s limited-time only, “IF”-inspired menu is available at participating restaurants nationwide in the United States through Sunday, June 16.  

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License Global

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