Saban Brands has launched a multi-platform national Halloween safety campaign featuring the Samurai Power Rangers this fall.
Videos about Halloween safety featuring the cast of "Power Rangers Samurai" will air in movie theaters nationwide before PG and G-rated films; and special bulletin board posters reinforcing safe trick-or-treating guidelines will be distributed to more than 5,000 elementary schools across the country.
Also, kids can visit the Power Rangers website for more Halloween safety tips, videos, activities, games and resources throughout the month of October. The Power Rangers will also be reaching parents and kids through some of the most popular parenting blogs, entertainment websites and gaming portals.
The Halloween safety initiative complements Power Rangers emPOWER, an initiative to shows kids and parents how to make healthy choices through programs at schools, online and at live events in local communities.
“Saban Brands is committed to sharing the message of Halloween safety with young Power Rangers fans and parents worldwide,” says Elie Dekel, president of Saban Brands. “In addition, we’re also continuing to encourage families to live a more active and healthier lifestyle with the Power Rangers emPOWER program.”