Animaccord Partners with Vertical Licensing to Expand ‘Masha and the Bear’ Brand in Brazil

Animaccord, an international licensing company and animation studio, announces a strategic partnership with Vertical Licensing, a Brazilian licensing and brand extension agency. The collaboration with a new licensing agency is set to bolster the presence of Animaccord's flagship property, “Masha and the Bear,” in the Brazilian market. 

“We are delighted to be starting this partnership with Animaccord,” says Alexandre Volpi, chief executive officer, Vertical Licensing. “We want to continue the excellent work that has been done with the property in recent years in Brazil and identify points for improvement or categories that have not yet been fully explored. ‘Masha and the Bears’ is a loved animation by the Brazilian audience, and we see a lot of potential to increase the success of the consumer products program even further. We will also pay special attention to the Location Based Entertainment (LBE) strategy, to make the experience with the brand even more special for Brazilian families and children.” 

Based in São Paulo, Vertical Licensing specializes in consumer products and intellectual property.  As part of the partnership, Vertical Licensing will work closely with Animaccord to refine the overall strategy for “Masha and the Bear's” consumer products and live entertainment program in Brazil. The agency will be mapping and promoting marketing opportunities in the region by maximizing relationships with existing licensees and identifying new licensing opportunities.  

Related:Animaccord Strengthens Global Publishing for ‘Masha and the Bear’

"Animaccord is proud to announce a strategic partnership with Vertical Licensing as a new licensing agent in Brazil,” says Magdalena Weremiuk, head, consumer products and live entertainment, Animaccord. “This dynamic collaboration represents a major step forward in expanding Masha and the Bear's reach within the vibrant Brazilian market. Vertical Licensing's proven expertise in brand management, coupled with their in-depth understanding of local consumer preferences, positions them as the ideal partner to help sustain brand visibility and engagement for ‘Masha and the Bear’ across the region. We are confident that together we will unlock exciting new opportunities to reach a broader Brazilian audience, solidifying Masha and the Bear's position as a beloved household name."