Emoij Appoints Cronus Global to Represent Brand in U.S. & Canada
Cronus Global will highlight the brand at Licensing Expo.
The emoji company, owner of the emoji brand, announced the appointment of Cronus Global as its exclusive licensing agency for the U.S. and Canada. In this new position, Cronus Global will use its expertise to drive the expansion of the emoji brand via licensing, partnerships and collaborations across a diverse array of consumer products and experiences in the lifestyle and food & beverage categories. The announcement comes in advance of Licensing Expo, in which Cronus Global plans to showcase emoji The Iconic Brand in its booth
“We’re excited to partner with Cronus Global, a leading licensing agency known for its innovative strategies in brand development,” says Marco Huesges, chief executive officer and founder, The emoji company. “Together, we aim to further cultivate the presence of the emoji brand in the US and Canada and connect with consumers in a unique and organic way through a blend of licensing, partnerships, and collaboration initiatives.”
"The emoji brand has become a universal means of expression, transcending language barriers and resonating with people of all ages and backgrounds,” says Kristin Calzada, president, Cronus Global. “Through strategic licensing programs, collaborations and partnership efforts, we intend to amplify the reach of this iconic brand to further engage consumers across the US and Canada.”
Cronus Global will be exhibiting at Licensing Expo 2024, booth #E196.
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