Emoij Appoints Cronus Global to Represent Brand in U.S. & Canada

Cronus Global will highlight the brand at Licensing Expo.

License Global, Content Editor

May 10, 2024

1 Min Read
emoji.
emoji.The emoji Company

The emoji company, owner of the emoji brand, announced the appointment of Cronus Global as its exclusive licensing agency for the U.S. and Canada. In this new position, Cronus Global will use its expertise to drive the expansion of the emoji brand via licensing, partnerships and collaborations across a diverse array of consumer products and experiences in the lifestyle and food & beverage categories. The announcement comes in advance of Licensing Expo, in which Cronus Global plans to showcase emoji The Iconic Brand in its booth 

“We’re excited to partner with Cronus Global, a leading licensing agency known for its innovative strategies in brand development,” says Marco Huesges, chief executive officer and founder, The emoji company. “Together, we aim to further cultivate the presence of the emoji brand in the US and Canada and connect with consumers in a unique and organic way through a blend of licensing, partnerships, and collaboration initiatives.” 

"The emoji brand has become a universal means of expression, transcending language barriers and resonating with people of all ages and backgrounds,” says Kristin Calzada, president, Cronus Global. “Through strategic licensing programs, collaborations and partnership efforts, we intend to amplify the reach of this iconic brand to further engage consumers across the US and Canada.” 

Cronus Global will be exhibiting at Licensing Expo 2024, booth #E196. 

Register for Licensing Expo 2024. 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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