MINISO Opens First U.S. IP Collection Store

MINISO has opened its first IP Collection Store, located in the American Dream Mall in New Jersey. Building upon the success of multiple stores in New York, including a recent Times Square pop-up in March and its flagship store opened a year ago in the same area, this new store accelerates MINISO’s advancements in the New York metropolitan area.  

Echoing MINISO’s “Life is for Fun” slogan, the new IP collection store layout invites shoppers to engage with IP characters and products in dedicated zones. Until May 9th, MINISO’s collaboration with the core New Jersey mall features a 16-feet-tall PenPen from MINI Family, alongside a playful ball pool area.  

“Our vision is to become the world’s leading IP design retail group, and North America is pivotal in achieving this goal,” says Bella Tu, general manager, overseas directly operated markets and vice president, MINISO. “The American Dream store is a key part of our strategy to enhance our global footprint and bring unique, joy-filled shopping experiences to more consumers.”