Registration is now open for Brand Licensing Europe 2012, the Advanstar organized licensing exhibition, which takes place Oct. 16–18 at London’s Olympia exhibition center.Now in its 14th year, this year’s show is set to be the busiest yet, with 200 exhibitors already signed up, and more tan 40 organizations exhibiting for the first time. Endemol Worldwide Brands, MGA Entertainment, Museum of London, Royal Opera House Enterprises, The British Library, Royal Museums Greenwich and Sony Computer Entertainment Europe are just some of those taking part for the first time this year.
Highlights of the show include:
- The Licensing Academy: Retailers and licensees can choose from free-to-attend seminars, workshops, discussions and keynotes designed to advance their licensing skill base and learn from industry experts about hot trends and opportunities.
- License This! Competition: The “Dragon’s Den”-style challenge that offers those with new creative concepts the opportunity to break into the global licensing industry.
- Screening Suite: A fully working cinema, allowing visitors to enjoy advanced previews of some of the hottest blockbusters to hit our screens.
This year’s show also boasts a new look and creative design.
“We wanted to re-invigorate the look and feel of the event and reflect the growth that the show has seen over the past five years,” says Rachel Cowdrey, marketing manager, Advanstar Europe. “We feel that this year’s creative encompasses everything that Brand Licensing Europe has to offer and will grab the attention of our visitors, encouraging them to register.”
Brand Licensing Europe is attended by the most senior people in the licensing industry and is a must attend in the licensing calendar, bringing the world of licensing together under one roof.
Registration to the event is free: visit www.brandlicensing.eu. Or follow the event on Twitter for the latest show news and updates @bleurope.
