Corporate Rewards has joined forces with Dublin-based The Licensing Agency (TLA) to launch a music download platform to be used as part of its online motivation program.
The U.K.-based Corporate Rewards can now provide its clients with music download vouchers to reward their sales forces and/or resellers when they achieve goals. The recipient then accesses the platform and enters a voucher code to redeem a download of from a library of more than 1 million music tracks compatible with any MP3 player.
TLA acted as the facilitator of the deal on behalf of Corporate Rewards, negotiating the agreement with the appropriate license holders.
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