Skechers is set to team up with LF USA to produce a Skechers Fitness apparel and accessories collection for men and women. The multi-year licensing agreement will include Shape-ups, Tone-ups and Skechers Resistance branded activewear, outerwear and performance accessories.
LF USA’s Regata division will design, produce, distribute and market the collection, scheduled to launch next year in department stores, sporting goods and independent retailers in the U.S.
“Skechers Fitness is an innovative, athletic lifestyle brand with strong consumer appeal,” says Rick Darling, president of LF USA, a subsidiary of Li & Fung Limited. “We see tremendous opportunities to build on the brand’s solid foundation as we bring consumers a new, differentiated performance apparel line.”