The agreement covers a wide range of products from seat covers and sunshades to car cooler bags and air fresheners—all of which are scheduled to launch at retail this summer.
Easepal has developed four distinct ranges based on characters from the show. The Homer Donut King and Bart Football product lines will be first to launch, targeting the loyal male fan base and will be available in the new-look Simpsons packaging. For female fans of the show, Easepal will launch a car accessories line under the Ladies of Springfield sub-brand. The products feature Marge Simpson with her own Turn that Frown Upside Down line, alongside Edna Krabappel's Divorced Eligible and Bitter line.
"As a leading manufacturer and distributor of car accessories, we wanted to partner with a brand that has strong international profile and appeal," says Simon M. Lee, licensing manager
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