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Disney, Character World Team Up for Another Three Years

Character World has extended its deal for another three years with Disney to produce bedroom products for the entire range of Disney and Disney-Pixar franchises.

Character World will continue to exclusively design and manufacture Disney-branded goods, including duvets, curtains, fleece blankets and bedroom furniture with new designs launching in 2011.

The manufacturer, whose sales are expected to be up from £19.7 million ($31.0 million) last year to £22 million ($35 million) this year, has recently invested in a 2,500-square-foot state-of-the-art showroom to show its Disney range to retailers throughout the U.K.

"This is strategically a very important partnership for Character World," says Danny Schweiger, joint managing director of Character World. "We've become the major player in the U.K. Disney home licensed merchandise category and the new three-year deal is a commitment on both sides to continue a very successful relationship with a formula that works exceptionally well."

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