Discovery Expands Toy Offerings

Discovery Communications has expanded its Discovery Channel and Animal Planet toy offerings. The new products will debut at Toy Fair in February. Licensing agent The Joester Loria Group is expanding the Animal Planet program. A portion of the procee

April 6, 2018

Discovery Communications has expanded its Discovery Channel and Animal Planet toy offerings. The new products will debut at Toy Fair in February.

Licensing agent The Joester Loria Group is expanding the Animal Planet program. A portion of the proceeds from that sale of licensed products goes to the principal partners of R.O.A.R (Reach Out. Act. Respond), Animal Planet’s non-profit.

Bendon Publishing will feature Animal Planet color and activity books at Toy Fair in February; H.I.S. Juveniles will showcase infant/toddler safety and travel accessories and stroller toys; Ravensburger will have puzzles; and Techno Source will feature Animal Planet 3D games and puzzles.

Discovery Channel's MythBusters licensed products program will include Wonder Forge's MythBusters Hit the Target game, which includes 400 myth-busting trivia questions.

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