Coolabi and Hallmark have signed a four-year extension to their deal for the humor brand U.K. social expression brand Purple Ronnie.
The Hallmark U.K. Purple Ronnie line includes greetings cards, gift presentations and a personalized card service available from www.Hallmark.co.uk, as well as Coolabi’s recently launched a Facebook app “Purple Ronnie’s Express Yourself.”
“We’re delighted to have secured an extension for this popular and witty card range, and will continue to work closely with Coolabi to ensure all seasons and occasions are maximized,” says Melanie Beer, licensing director at Hallmark.
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