Game On: ‘Ninja’ Partners with Adidas

In a video posted to his Twitter page, Tyler “Ninja” Blevins shared a sneak peak of the partnership. While no details on the deal are currently available, Adidas released a statement to

,

saying the alliance could lead to products “in either the physical or virtual world.”

“There’s never been a better time to blur the lines between the cultures of gaming and fashion,” says “Ninja” in

posted on the Adidas website.

“Ninja” is no stranger to licensing and product collaborations. The esports celebrity has previously inked deals with brands such as

and

.