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Peter Alexander, Haven Debut Dr. Seuss Sleepwear

Australian nighttime apparel company Peter Alexander has announced a new range of men’s, women’s and infant’s sleepwear based on the works of Dr. Seuss.

The collection will include 54 pieces inspired by children’s titles such as Oh! The Places You’ll Go, Fox in Socks and Cat in The Hat. Along with the classic Seuss titles, Peter Alexander is also leveraging unpublished manuscripts from the writer to add to its impending line.

“Peter Alexander’s collections on our brands are always beautifully executed, and this new Dr. Seuss range really has raised the bar even further,” says Tom Punch, managing director, Haven Licensing. “Peter has a way of thinking outside the box and really tapping into the shared DNA between the brands he collaborates with, and his own. His use of artwork from ‘Sleep Book’ is a perfect example of this and works fabulously. We’re thrilled to work with Peter and his team once again on the iconic Dr. Seuss brand.”

Peter Alexander has previously worked with brands including Transformers and the “PowerPuff Girls” to develop consumer products in the sleepwear space.

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