Nike Breathes in Meditation App
Headspace is on board to help the athletic brand promote a holistic approach to fitness.
NORTH AMERICA–Nike has partnered with the meditation app company Headspace to produce new audio content for its portfolio of training apps.
Debuting on “Nike’s Run Club” and “Nike Training Club,” the new audio guides feature motivational messages, instructions and strategies from top coaches and athletes. With the new integration, Nike will seek to promote a holistic approach to fitness that includes mindfulness, focus and efficiency.
The first three audio-guided mindful runs are available now on the “Nike Run Club” app and a collection of stories are available on the “Nike Train Club app.” New content will continue to roll out on both apps regularly.