Kappa, Gumball Rev Up Fashion Partnership
Sportswear brand Kappa has partnered with luxury motor rally Gumball 3000 for an exclusive merchandise collection.
The collaboration will consist of 15 pieces including tracksuits, soccer shirts, basketball jerseys, bucket hats, bags and slides. All items in the collection will be available at brick-and-mortar pop up stores along this year’s Gumball 3000 rally route, New York, Los Angeles and on the e-commerce platform NTWRK.
“Kappa is excited to partner with Gumball 3000 for another year; the rally embodies a lifestyle sport narrative that directly aligns with Kappa’s core values” says Dre Hayes, president, KAPPA USA. “It is only right to partner with a platform such as NTWRK to create the content and buzz that perfectly depicts the energy of Gumball and sets the tone for what’s in store for both brands.”
The deal continues Kappa’s partnerships in the sports arena. Soccer club Aston Villa recently signed a deal with the company for branded training wear.