License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Go Flex: Bud Light, Post Malone Drink to Fashion Capsule

Go Flex: Bud Light, Post Malone Drink to Fashion Capsule

Post Malone launches new fashion line inspired by classic Bud Light advertisements.

Bud Light has partnered with Grammy-nominated artist Post Malone to launch a line of collaborative merchandise.

The line will be exclusively available on later this month. It will feature unisex streetwear items that take inspiration from Malone’s unique style and Bud Light’s heritage. Key pieces will include:

  • Baron the runaway Clydesdale from the first-ever Bud Light ad on a cotton twill jacket;
  • Acid-wash printed premium denim;
  • Vintage western cowboy printed tees inspired by a 1996 Bud Light rodeo campaign;
  • Emblematic Anheuser-Busch hoodies and
  • Bud Light sweatpants.

“Post has such a unique style. He’s an artist who is truly comfortable with himself, and that’s one of the many reasons so many people love him,” says Shana Barry, director, experiential, Bud Light. “We have always thought about launching a merch collection but doing it with an artist that we’ve watched grow over the years makes it so much more special. We love that Post and his team were able to take some classic and iconic Bud Light imagery and infuse it into the collection that we hope people love.”

This marks the second apparel partnership this year for the Bud Light brand. The brand was recently licensed to Poetic Brands for a line of apparel for adults.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.