Go Flex: Bud Light, Post Malone Drink to Fashion Capsule
Bud Light has partnered with Grammy-nominated artist Post Malone to launch a line of collaborative merchandise.
The line will be exclusively available on PostMalone.com later this month. It will feature unisex streetwear items that take inspiration from Malone’s unique style and Bud Light’s heritage. Key pieces will include:
- Baron the runaway Clydesdale from the first-ever Bud Light ad on a cotton twill jacket;
- Acid-wash printed premium denim;
- Vintage western cowboy printed tees inspired by a 1996 Bud Light rodeo campaign;
- Emblematic Anheuser-Busch hoodies and
- Bud Light sweatpants.
“Post has such a unique style. He’s an artist who is truly comfortable with himself, and that’s one of the many reasons so many people love him,” says Shana Barry, director, experiential, Bud Light. “We have always thought about launching a merch collection but doing it with an artist that we’ve watched grow over the years makes it so much more special. We love that Post and his team were able to take some classic and iconic Bud Light imagery and infuse it into the collection that we hope people love.”
This marks the second apparel partnership this year for the Bud Light brand. The brand was recently licensed to Poetic Brands for a line of apparel for adults.