Hasbro Appoints Wicked Cool Toys as Master Toy Licensee for Micro Machines
Hasbro, Inc. has announced the return of Micro Machines, as the iconic brand enters into a new agreement with Wicked Cool Toys.
Due to return to shelves in the fall of 2020, Wicked Cool Toys will be the global master toy licensee for the new range of micro cars, trucks and play sets that appeals to both children and parents.
“Micro Machines is one of those amazing nostalgic brands that still has appeal 30 years later,” says Michael Rinzler, co-president, Wicked Cool Toys. “There is huge potential to bring it back.”
Hasbro also recently announced a new collaboration with Mills Entertainment to bring My Little Pony Live to stages across North America in a growing portfolio of licensing agreements.