Mattel Focuses on Child Development in China

Mattel has entered into a joint venture with Fosun Group, in partnership with its subsidiary Club Med, to introduce a raft of learning and play clubs for children and families throughout China.

April 6, 2018

Mattel Focuses on Child Development in China

Fosun, via its subsidiary Club Med, will offer a custom development program that features hands-on play and educational experiences.

Through the agreement, Mattel will contribute to the design of a custom development program, which will incorporate hands-on play experiences as part of the educational services offered at the clubs. Meanwhile, Club Med will apply its expertise in operating kids’ clubs, as well as its existing brand awareness in China, to help strengthen the value of the partnership.

Furthermore, each child development club will offer a host of experiences and will include a play area; classroom and day care area; retail space featuring Mattel, Club Med and other Fosun-affiliated products; and a food and beverage area.

“The learning and play clubs that will be developed through our partnership with Fosun aim to create rich experiences and deep connections with kids and parents alike, and help us deliver on our mission

of inspiring wonder in the next generation to shape a brighter future,” says Margo Georgiadis, chief executive officer, Mattel. “Our strides to innovate and co-create in China are advancing further through this new joint venture, which is the latest proof point in our strategy to accelerate emerging market growth.”

The new child development clubs are targeted to open in early 2018.