The toys will feature characters Rosie Redd, Mandarin Orange, Anna Banana, Pepper Mintz, Bonnie Blueberry, Indigo Allfruit, Lavender LaViolette and Floof from the series, currently airing on Nick Jr. in the U.S. and other territories around the world. Each character represents a superpower, including super strength, music power, animal whisperer, invisibility, super vision, super speed and micro-power.
“I have said many times that toys are the key category of licensed products for a property like ‘Rainbow Rangers,’
and this new line from Mattel signals a very big step for the brand,” says Andy Heyward, chairman and chief executive officer, Genius Brands. “We are extremely proud of ‘Rainbow Rangers,’ which delivers positive messaging of empowerment, teamwork, friendship and environmental responsibility, and we are continuing
Additional “Rainbow Rangers”-branded products at retail include two DVDs from Distribution Solutions available at Walmart and Target stores nationwide, as well as online at Amazon; costumes and accessories at online retailers, including Walmart, Amazon, Party City and HalloweenCostumes.com; apparel from Bentex on Amazon; storybooks from Macmillan Publishing at Target.com, Walmart.com and Barnes & Noble; bicycles from Dynacraft at Walmart.com and Kohl's.com; and stationery items from Inkology on Amazon.
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