Licensing and branding agency The Wildflower Group has been tapped by media company Rodale to develop consumer products programs in the U.S. for six of its top magazine brands.
The agency will create broad-scale licensing programs for Men’s Health, Women’s Health, Prevention, Runners’ World, Bicycling and Rodale’s Organic Life that feature a range of goods consumers can incorporate into their daily lives.
The Wildflower Group plans to initially focus on three main categories: food and beverage, exercise equipment and accessories and supplements and wellness items.
“We are delighted to be working with Rodale, the first name in magazine brands for health and fitness-minded consumers,” says Michael Carlisle, principal, The Wildflower Group, which is also one of the Top 35 Global Licensing Agents of 2014 in License! Global's annual report out this week. “Readers regularly look to Rodale’s standout titles to learn the latest ways to improve their performance and live better. We are committed to developing merchandise programs that will deliver more ways for people to enhance their healthy, active lifestyles with these trusted brands.”