The agency will create broad-scale licensing programs for
Rodale’s Organic Life
that feature a range of goods consumers can incorporate into their daily lives.
The Wildflower Group plans to initially focus on three main categories: food and beverage, exercise equipment and accessories and supplements and wellness items.
“We are delighted to be working with Rodale, the first name in magazine brands for health and fitness-minded consumers,” says Michael Carlisle, principal, The Wildflower Group, which is also one of the Top 35 Global Licensing Agents of 2014 in
's annual report out this week. “Readers regularly look to Rodale’s standout titles to learn the latest ways to improve their performance and live better. We are committed to
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