Redan Publishing, NSPCC Partner for ‘Buddy,’ ‘Pantosaurus’ Promotion

Edutainment Licensing, who reps NSPCC, facilitated the partnership.

February 2, 2021

Edutainment Licensing has announced a partnership with Redan for the NSPCC’s “Buddy” and “Pantosaurus” brands.

The campaign will start on Mar. 4 and “Buddy” will feature in the “Fun To Learn Friends” and “Sparkle World” titles, while “Pantosaurus” will be in “Fun To Learn Favourites.”

The NSPCC’s Buddy is a bright green ‘speech bubble’ mascot used to communicate the NSPCC’s ‘Speak Out. Stay Safe’ (SOSS) campaign has reached 90 percent of primary schools nationwide. Pantosaurus is a bright-yellow friendly dinosaur supporting parents, carers and teachers #TalkPANTS to help keep children safe.

Each page will feature the key message from each campaign alongside an activity for the child to enjoy and engage with, plus the opportunity to win a prize bundle.

“Redan has developed an enviable reputation throughout the industry for being innovative, creative, and for producing the highest quality content, and we are delighted to be working with them to help grow the awareness for both brands,” says

Denise Deane, owner, Edutainment Licensing.