British book brand will expand into new categories including adult gifting.
The new program will be run in tandem with current licensing efforts for
The Vintage Collection.
For the new licensing strand, Penguin will work with both current and new partners to develop consumer products in multiple categories such as adult gifting.
“Although we thought that
Ladybird Books for Grown-Ups
had the potential to be successful, the way in which the public has embraced this range has been extraordinary and given us a fantastic opportunity to develop a complementary brand that will extend the vintage
universe and allow us to work with licensees to develop some fun and innovative products,” says Susan Bolsover, head, licensing and consumer products, Penguin.
“We’re tremendously excited to be launching this program, but it would be remiss not to mention that the program for the
The Vintage Collection
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