The licensor will also work to extend the Shape brand into more adjacent product categories.
Meredith Corporation, the world’s No. 2 licensor according to License Global’s Top 150 Licensors report, has partnered with FGX International to produce a co-branded eyewear collection, titled Foster Grant for Shape.
The new line of athleisure eyewear will aim to combine product performance features with various fashion stylings. The Foster Grant for Shape collection will also include such benefits as soft-flex frames, scratch- and impact-resistance lenses, and anti-slip nose pads on select styles.
"Today's announcement builds on the momentum of the Shape media brand and the successful launch of Shape’s first licensing program for women's athleisure apparel," says Elise Contarsy, vice president, brand licensing, Meredith. "Sunglasses and their accessories are a natural adjacency to our clothing program, and we look to add more adjacent product categories to extend the Shape brand reach."
The Foster Grant for Shape eyewear collaboration is slated to launch across mass retailers and drug stores, as well as online, in select locations this summer, with a full product line available by summer 2018.