The licensor will also work to extend the
brand into more adjacent product categories.
The new line of athleisure eyewear will aim to combine product performance features with various fashion stylings. The Foster Grant for
collection will also include such benefits as soft-flex frames, scratch- and impact-resistance lenses, and anti-slip nose pads on select styles.
"Today's announcement builds on the momentum of the
media brand and the successful launch of
first licensing program for women's athleisure apparel," says Elise Contarsy, vice president, brand licensing, Meredith. "Sunglasses and their accessories are a natural adjacency to our clothing program, and we look to add more adjacent product categories to extend the
The Foster Grant for
eyewear collaboration is slated to launch across mass retailers and drug stores,
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