Hasbro Extends Little, Brown Deal

Little, Brown Books for Young Readers and Hasbro have extended their current partnership through 2018 to publish books based on the My Little Pony and Transformers franchises.

April 6, 2018

Publisher will continue to create My Little Pony, Transformers titles through 2018.

Little, Brown has also added Littlest Pet Shop to its publishing portfolio as part of the deal.

Traditionally, the publishing programs for both My Little Pony and Transformers have included a wide array of bestselling formats including storybooks, leveled readers and chapter book series for fans of all ages.

The renewed agreement also includes titles that will enhance the brand experience for both My Little Pony and Transformers fans. Future plans include original in-world books and a chapter book series for My Little Pony, set to launch in 2017. Meanwhile, "Transformers: Rescue Bots" will cross into non-fiction by highlighting firefighters and more.

“Our My Little Pony and Transformers titles have been enormously successful, and we’re thrilled to be extending our relationship with Hasbro,” says Andrew Smith, senior vice

president and deputy publisher, Little, Brown Books. “We look forward to many more years of collaborating on books with creative and original storytelling in innovative formats that expand the rich worlds of these beloved brands.”

Little, Brown's My Little Pony series has sold more than 3 million books since launching in 2013 and

My Little Pony

Daring Do Adventure Collection

was awarded a LIMA licensing award in 2015.