GBI will create animated content based on the books for multi-platform distribution. This is the first time the book has been adapted to animation–previously it has been adapted for the stage, dance performances and musicals.
Additionally, GBI is developing a global licensing and merchandising program for
across a multitude of categories including toys, games, apparel, accessories, bedding and healthy snacks and meals. Product is anticipated to launch at retail in the U.S. in 2016.
books are not only warm-hearted and entertaining but are also wonderful tools that can be used to promote social and emotional learning and development, and the brand fits perfectly with our ‘content with a purpose’ mission,” says Amy Moynihan Heyward, president, GBI. “We couldn’t be more excited to be given the tremendous opportunity
world to life with the creation of new animated content and a wide range of products that reflect the values of the brand, providing young fans with even more ways to love their favorite friend."
"Through this collaboration, young fans will have the opportunity to interact with the world of
in a multitude of new and exciting ways,” says Dewdney. "My main goal is to encourage more children to learn to read, and by providing them with a larger and more diverse
universe, I believe we will accomplish that goal.”
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