Genius Plans Llama Llama Products, Content

Genius Brands International has partnered with Penguin Young Readers to expand the book franchise Llama Llama worldwide. 

April 6, 2018

Genius Plans Llama Llama Products, Content

Genius Brands International has partnered with Penguin Young Readers to expand Anna Dewdney’s

New York Times

bestselling book franchise

Llama Llama

worldwide. 

GBI will create animated content based on the books for multi-platform distribution. This is the first time the book has been adapted to animation–previously it has been adapted for the stage, dance performances and musicals. 

Additionally, GBI is developing a global licensing and merchandising program for

Llama Llama

across a multitude of categories including toys, games, apparel, accessories, bedding and healthy snacks and meals. Product is anticipated to launch at retail in the U.S. in 2016. 

"The

Llama Llama

books are not only warm-hearted and entertaining but are also wonderful tools that can be used to promote social and emotional learning and development, and the brand fits perfectly with our ‘content with a purpose’ mission,” says Amy Moynihan Heyward, president, GBI. “We couldn’t be more excited to be given the tremendous opportunity

to bring the

Llama Llama

world to life with the creation of new animated content and a wide range of products that reflect the values of the brand, providing young fans with even more ways to love their favorite friend."

"Through this collaboration, young fans will have the opportunity to interact with the world of

Llama Llama

in a multitude of new and exciting ways,” says Dewdney. "My main goal is to encourage more children to learn to read, and by providing them with a larger and more diverse

Llama Llama

universe, I believe we will accomplish that goal.”

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