Alternative Press Crafts Apparel Brands

Alternative music and youth culture magazine Alternative Press has launched two new clothing brands–Legacy and Your Brand–to celebrate its 32nd anniversary.

April 6, 2018

Alternative Press Crafts Apparel Brands

New fashion lines will highlight the music magazine’s 30-year history.


Legacy will feature a host of classic designs released over the past three decades and will initially launch as a line of t-shirts, titled the APone collection, featuring artwork and prints from the first issue of

Alternative Press

. The collection is now available online at

Your Brand, which will launch later this month, will feature new apparel and accessories designs inspired by youth music culture and its community. Each release will be a limited edition launch exclusively available on

“We are so stoked on the launch of our new clothing line,” says joe Scarpelli, general manager and chief financial officer,

Alternative Press

. “APone is part of our Legacy brand, which is one of two new lines launching underneath our umbrella toward the end of June. We couldn’t be more excited to expand


brand with

this new line of merch that celebrates both our history and future.

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