Brand Central Signs Collective of Bored Ape NFT Owners for Consumer Products: Bored of Directors

The collective and the Bored of Directors brand are not affiliated with Bored Ape Yacht Club.
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May 17, 2022

9 Bored Apes
9 Bored ApesBrand Central

More than 10 Bored Ape Yacht Club


have banded together to forge a collective of like-minded Apes called the Bored of Directors. The collection of Bored Apes represents the brand with different images, personalities and graphics and the collective plans to bring more Bored Ape owners on board as the brand grows.   

Although the brand is not affiliated with Yuga Labs and does not include the official Bored Ape Yacht Club brand, logo or any affiliated marks, the Bored of Directors and their respective Apes’ likenesses can be used and manipulated as necessary for consumer products.    

Owners of Bored Ape Yacht Club NFTs are free to create projects using their individual Apes and owners are granted the right to create derivative works for commercial purposes.  

Brand Central

is bringing on Bored Ape NFTs to create a cohesive brand and package of Ape characters to be licensed across all product categories.  

“For all those licensees and retailers looking to get in on the NFT phenom led by the

original Bored Apes, we have assembled it into one turnkey package,” says Ross Misher, chief executive officer, Brand Central. “The time is now.”  

Brand Central has partnered with the brand collective, NFIP Holdings, to bring the NFTs to life in multiple categories including figures, plush, apparel, accessories, food and beverage, beer and spirits, snacks and confections, drinkware, barware, gifts and novelty, stationery and more. 

“We have been waiting for the right time and partner to utilize the IP rights that were granted to us when we purchased our Bored Apes and Brand Central was the perfect agency to lead this initiative as they are experts in launching cutting-edge, must-have pop-culture brands from Ninja to Full Send,” says Jamie George, owner of Bored Ape #8519 and co-founder, NFIP Holdings.  

Brand Central is exhibiting at Licensing Expo 2022. Find out more information 



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