October 10, 2023
Surge Licensing and Genuine Entertainment, the exclusive licensing agent for Webtoon Entertainment, has secured a slate of new licensing partners for the platform’s originals. Bioworld, Walter Foster and FiGPiN will launch new products for the U.S. market, while Event Merchandising has been signed to build-out Webtoon’s new official webstore. The new partners will initially focus on creating products “Lore Olympus,” “UnOrdinary,” “True Beauty” and “Tower of God.”
Bioworld has been appointed as the master apparel partner,. Walter Foster is Webtoon’s official “How to Draw” partner; and FiGPiN will produce collectibles across their FiGPiN, FiGPiN Mystery and FiGPiN mini-pin formats, as well as the new Cyber Cel collectible card program. Additionally, Event Merchandising is Webtoon’s e-commerce partner. The official Webtoon webstore will host product lines for an expanded IP roster and will also serve as a destination for fans to find competitions, promotions and exclusives/limited-run licensed products.
“We are thrilled to work with Surge Licensing to bring more of the Webtoon universe to fans worldwide through a new range of branded products based on some of our most successful titles, as well as to offer an online shopping experience through our new e-commerce platform,” says Sandy Resnick, head, rights, Webtoon. “This is just the beginning of our licensing and retail expansion, as we continue to create new ways for fans to celebrate the incredible creators and content on Webtoon.”
“Webtoon boasts some of the largest fandoms around the globe and a goldmine of content they love to explore,” says Elan Freedman, executive vice president, Surge Licensing. “We look forward to working with these best-in-class partners to create a range of unique and stylish products, built with the DNA of the brands embedded and spark engagement from the vast community of fans around the world.”
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