October 16, 2023
In honor of The Walt Disney Company’s 100th anniversary, the company has unveiled a destination within TikTok that invites Disney fans to a unique interactive experience. Fans can watch videos across Disney’s brands, create videos with Disney music and effects, play daily Disney trivia and collect and trade character cards of favorite characters to win unique profile frames to show off their fandom.
“The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heartwarming characters, thrilling parks and memorable brands,” says Nicole Iacopetti, global head, content, TikTok. “We’re thrilled to partner with Disney to celebrate the company’s undeniable impact on entertainment and families around the world, starting by giving TikTok’s passionate community of Disney fans unique access to content and experiences they can’t find anywhere else. We look forward to continuing to partner alongside Disney to give our community new and exciting opportunities to enjoy their favorite content.”
“For more than 100 years, Disney has been a leader in creative innovation and storytelling, so we are thrilled to continue that legacy with this first-of-its-kind experience on TikTok,” says Asad Ayaz, chief brand officer, The Walt Disney Company. “With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, characters and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company.”
With more than 48 Disney handles participating, the four-week activation will be live in 24 regions around the globe, highlighting the company’s breadth of content. Fans of Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks and beyond can expect daily reminders of why they connected with their favorite characters, franchises, movies and Disney memories.
In addition, TikTok is curating a special Disney100 Playlist featuring some of the most popular hits from the Disney catalog, including songs from “Cinderella” and “The Lion King,” as well as the upcoming “Wish,” alongside hits from the likes of “Toy Story” and “High School Musical.”
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